Top Content Creation Tactics for Gyms

Australia has a whopping 7,300+ gyms, health and fitness centres. With so many brands competing for attention, how do you get your ideal clients to find your gym?

The answer lies in sharing fresh, engaging content that grabs attention and keeps people coming back for more.

Creating top-shelf content helps your gym:

Your content has the power to nurture every stage of your digital marketing funnel from increasing brand awareness to keeping your members connected and engaged. Let’s dive into how you can capture your prospect’s interest and get people interacting more with your brand

What types of Content do Gyms need?

An effective content marketing strategy includes a mix of content types that cater to various stages of the customer journey. You need content for people who’ve never heard of your gym, those who are considering joining, and, of course, your current members! A well-rounded content plan, with creativity and consistency, will help you smash your gym’s growth goals.

To help you get started, here are the most popular types of content to create for your gym.

EDUCATE

Educational content helps to set your gym as an expert in the fitness space and provides helpful content for your audience.

INSPIRE

Inspirational content builds a positive, encouraging community around your brand and keeps your members motivated to stay on track.

INTERACT

Interactive content encourages your audience to participate and is excellent for a fast engagement boost.

VISUAL

Using top-quality visuals shows your gym brand is professional and helps to catch your audience’s attention.

USER-GENERATED

User-generated content builds authenticity and trust, encouraging others to believe in the value of your gym and get involved.

How to Create Pro Content for Each Platform

Each platform has unique strengths, but that doesn’t mean you have to start from scratch every time. With some creativity, you can tweak one piece of content to fit across multiple platforms.

Add Captions to Increase Engagement

Tip

For all of your video content, it’s a smart idea to add captions. Captions aren’t just for people with hearing problems – a lot of people consume content with the sound off. Try adding captions to all of your video content for an engagement boost!

By mixing educational tips, inspiring member stories, fun challenges, and eye-catching visuals tailored for each platform, you can attract new members and build a loyal community. Keep your content fresh and relevant by planning ahead and tracking what works.

Get Playful with Your Gym Content

Creating high-performing content takes work but it doesn’t have to be boring! Try some of these creative ideas to add more fun to your content and improve engagement.

Keep experimenting

Tip

Try sharing different types of content to test what your audience likes most.

Look Beyond Followers

A lot of people assume that because an Instagram account has thousands of followers, the business must be killing it. But your follower count often doesn’t match results or sales.

To know if your content is working, look at these key metrics:

By regularly reviewing your content’s performance you’ll soon see patterns of what your audience responds to and what they ignore. Base future content planning on your top-performing content and watch your engagement rise!

Wrap Up

Ready to take your gym’s content to the next level? Start using these strategies today and watch your membership soar! Content marketing helps you attract a bigger audience, build brand authority, turn followers into clients and add more value to your memberships.

Need more marketing help? Get your FREE copy of The Ultimate Marketing Guide for Gym Owners.