Xplor Gym Blog: Growth

Growth

23 February 2026

8 min read

Why Your Gym Feels Invisible and How to Stay Front of Mind

by Toni Rennie

Even established gyms can fade from view. Practical, local marketing ideas to help you stay front of mind in your community.

Filter Articles:

Management

26 March 2024

15 min read

Gym SWOT analysis: How to do one for your gym

by Xplor

Make the most of this simple tool. Build on strengths. Boost weaker areas. Exploit opportunities. See off threats.

Marketing

05 March 2024

17 min read

How to start a fitness blog for your gym

by Xplor

A blog can help your fitness business to build authority, educate gymgoers, attract new members, and more.

Marketing

27 February 2024

22 min read

Guide to creating gym marketing strategies & plans

by Xplor

Everything you need to create a marketing strategy and plan that works. No marketing experience needed!

Growth

13 February 2024

8 min read

Looking beyond the buzzwords

by Xplor Gym

Even for independent gyms, embracing digital tech is a game-changer. Find out why and how to strengthen your business.

Marketing

29 January 2024

12 min read

How to create a fitness newsletter your gym members will love

by Xplor

Build brand credibility and loyalty with a newsletter that’s always packed with relevant, valuable content.

Management

22 January 2024

16 min read

Gym automation: How does your business measure up?

by Xplor

Transform how you manage your business. Get set and see how you measure up with 7 gym automation ideas to fuel growth.

Engagement

02 January 2024

10 min read

Keep your gym members motivated beyond January

by Xplor

7 ways to keep your members motivated all-year round. Boost retention rates by building healthy visit habits.

Growth

06 December 2023

23 min read

24 fitness trends for 2024

by Xplor

From wellbeing to 24/7 opening, get a rundown of the top fitness industry trends you need to know about.

Engagement

22 November 2023

7 min read

Time to rethink & rebrand the gym induction?

by Xplor

Inductions are an important part of your new member journey. How effective are inductions? Do members actually want one?

Engagement

08 November 2023

24 min read

31 Gym challenges to engage members

by Xplor

Gym challenges are a simple and surprisingly effective way to motivate members. Here’s everything you need to know about running ….

Growth

30 November 2022

3 min read

Create a gym membership offer to win members

by Xplor

If you want to capitalise on the seasonal health and fitness kick that engulfs the population in January, the end of ….

Growth

12 September 2022

4 min read

Gym business growth: become more than a gym

by Xplor

When does a gym become more than a gym? If you want your gym business to grow, you focus on ….