Following a successful SOLD OUT event in 2023, Fuel Summit is returning with Fuel SYD on May 3rd, 2024. Here’s our guide to the number 1 fitness business event for women.

What is Fuel Summit Sydney?

Kicking off in 2019, the Fuel Women’s Fitness Business Summit was a unique fitness event that ‘focused on people first and metrics second’. After the ups and downs of the global pandemic years, the upcoming 4th event will be bigger and better than ever.

Fuel co-founders Alisha Smith and Deborah Goldberg know that women work differently to men, so Fuel SYD 2024 promises “a dynamic one-day fitness business experience where you’ll connect with visionary women leaders, fuel your personal and professional growth, and chart your own unique path in the industry.”

The Fuel SYD Summit features panels, plenaries and keynotes, offering a multi-faceted experience whether you’re established in business or just starting out. Access excellent networking and learning opportunities at this must-attend event for women (and men) in the business of fitness!

In the words of the organisers, “To get the most out of Fuel, you simply need to have a passion for fitness and an interest in business.”

When is Fuel Summit Sydney 2024?

This unmissable one-day event takes place on Friday May 3rd, 2024.

Naturally, the day begins with a workout at 6:45am, but the sessions officially kick off at 9:00am with a welcome by Fuel Summit emcee, Nardia Norma.

Where is Fuel Summit Sydney taking place?

Make your way to the Hilton Sydney for Fuel SYD. Located in downtown Sydney’s central business district minutes from notable shopping and attractions, the Hilton is a gorgeous venue for this brilliant event.

Getting to Fuel SYD at Hilton Sydney

The venue address is: 488 George Street, Sydney, NSW, 2000, Australia

Hilton Sydney is approximately 30 minutes from Sydney’s International and Domestic Airports, and 100m from Town Hall Railway Station. You can take a train or bus from the airport to the hotel, or a taxi.


If you arrive by car, program 255 Pitt Street into your navigation system and access the hotel via Pitt Street.

The hotel does not offer self-parking. The nearest public car parks are: Secure Parking (underneath the hotel) or next door at Wilson Parking. Otherwise the hotel offers valet parking for $95 (per 24hrs).

Using public transport? 

The Queen Victoria Building Light Rail stop is located on the doorstep of Hilton Sydney, providing direct access to both Circular Quay and Chinatown.

The nearest train stations are:

St. James Station – South Coast Line (In Hyde Park near the corner of Elizabeth St and Market St)

Town Hall Station – Central Coast & Newcastle Line (George St)


Hotel guests and event attendees can speak to any of the friendly Hilton staff about storing their bicycle for the day.

Otherwise there is a Bike Rack bicycle parking lot on nearby Elizabeth Street.

How to attend Fuel Summit 2024 – tickets

Registration for the event costs $499 per person with a payment plan option available.

Fuel also have sponsored table options and group rates. To find out more, email them at with how many people are in your group.

Accommodation for Fuel Summit 2024

Why not make the most of your time in Sydney and stay for a few days!

Firstly, check out accommodation at Hilton Sydney so you can just wake up and you’re there!

PLUS, Fuel Summit attendee’s get a 10% discount off their stay. Simply click here to access the exclusive rates.

Valid form 02 JAN 2024 – 29 DEC 2024
Discount: 10% off Hotel’s Best Available (Flexible) Rate
Booking method: via link or guests can also book by calling Hilton’s central reservations by providing a group code – DYN10.
Phone number: +1300 445 866
Cancellation Policy: 1 day prior to arrival

Other nearby accommodation for all budgets include:

Food & drink during Fuel Summit 2024

As this is a one-day event packed with informative and engaging sessions, morning tea, buffet-style lunch, and afternoon tea are all provided on-site, plus a program wrap-up networking drink at the end of the day.

If you are looking for a place for dinner nearby, highly rated restaurants include:

However, in the Sydney CBD there are so many more to choose from!

Highlights for fitness club owners and operators

Fuel SYD 2024 will feature 8 diverse sessions full of stats and facts, stories, advice, and much more.

The day is carefully planned out so you can attend every session without missing a single nugget of information.

Some session details are still to come, but here are some info bites to whet your appetite:

9:15 AM – Make Way

Presenter: Héma Prakash

Hema has been a pioneer of innovation for the last 25 years, with a fascinating journey through many roles and endeavours, including spearheading the launch of Ponti Health, Australia’s inaugural evidence-based umbrella of menopause care.

10:15 AM – Fireside Q&A

With Kayla Itsines, Founder SWEAT

An amazing opportunity to hear from a globally recognised personal trainer who has revolutionised the women’s fitness landscape.

11:00 AM – Women in Fitness Leadership: Global Insights and Advisory Boards

Presenter: Louise Broekman

The wave of continual growth in advisory boards has left a new high-water mark. The surging use of these problem-solving/thinking systems is supporting women in leadership as they carefully navigate the future and how decisions are being made.

Women in fitness leadership have a unique role to play both in business and communities.  Gain new insights into why advisory boards are the hot new trend in business and how they work in practice including:

* Explore the value created by women in fitness leadership

* Understand research on female founders breaking the barriers to scale in business

* How purpose is driving advisory boards with renewed agendas

* Case study impact analysis – where advisory boards are adding value and where they fail

* Analysis of the stakeholder economy driving growth in corporatized advisory boards

* How advisory boards work from startups to large organisations.

This is an opportunity to explore global perspectives and hear about the entrepreneurial journey directly from a female founder, Louise Broekman.

12:00 PM – Flamethrower

We don’t know what this session is yet, but we can guarantee it will be a powerful experience with an outstanding woman!

1:30 PM – Fuel Women of the Year

Recognising the relentless spirit, ingenuity, and compassion of women shaping the AU fitness industry, this accolade celebrates tenacity with heart. Be part of this empowering moment as we spotlight a woman who exemplifies the essence of a Fuel Woman.

1:40 PM – The Real State of Fitness Business in Australia

Panelists: Héma Prakash, Georgia Nides, Anne-Sophie Palmer PLUS Xplor Gym’s very own Michelle Furniss!

Join us for an insightful and candid conversation as we delve into the unfiltered reality of women’s experiences within the diverse landscape of the fitness industry in Australia.

In this session, we engage with influential women leaders representing various segments of the fitness domain, including business operations, education and training, people and culture, and beyond.

Through their personal journeys and professional insights, we will uncover the multifaceted challenges, triumphs, and the true status of women within this dynamic sector.

From navigating gender disparities and cultural nuances to fostering inclusivity and driving innovation, our panel of industry stalwarts will share their invaluable perspectives, highlighting the urgent need for rapid progress in the advancement of women in fitness.

3:45 PM – Leveraging PR & Media to Grow your business

Presenter: Liz Nable

Using what she’s learned on her incredible business journey in franchising, Liz will deliver invaluable advice on one of the hardest but most crucial aspects of running a business – letting customers know you exist!

That’s just a snippet of what you can look forward to on May 3rd. With such a fantastic line-up you’re sure to come away feeling inspired, motivated, and equipped to succeed!

Xplor Gym is proud to sponsor Fuel SYD 2024

Innovative gyms and fitness clubs are switching to gym management software from Xplor Gym. Contact us to discuss how we can help your gym business grow and thrive.

We can’t wait to see you there!

Article by Xplor Gym

First published: 02 April 2024

Last updated: 03 April 2024