In 2025, everyone in the fitness and wellness space has probably heard the buzz about GLP-1s—those new weight loss medications that are changing the way people approach health and fitness. But what do they really mean for your gym business? And how can you make sure your gym is the go-to spot for this fast-growing segment of the population? Let’s dive in.
What Are GLP-1s and Why Are They Suddenly Everywhere?
GLP-1s (glucagon-like peptide-1 receptor agonists) are a class of medications originally developed for diabetes management, but they’ve quickly gained popularity for their effectiveness in supporting weight loss. Medications like semaglutide (better known by brand names like Ozempic and Wegovy) and liraglutide have become household names, with adoption rates in Australia estimated at 12.5% and in New Zealand at 10.2% as of 2024.
Why the explosion in popularity? Simply put, these medications help people feel fuller for longer, reduce appetite, and make it easier to stick to a calorie deficit. For many, they’ve been a game-changer—especially for those who’ve struggled with weight management through diet and exercise alone.
How GLP-1s Are Changing Fitness Habits
Here’s where things get interesting for gym owners. GLP-1s are shaking up the fitness landscape in a few key ways:
- Motivation Shifts: Many people who start GLP-1s are suddenly more motivated to move, not just to lose weight, but to feel better and maintain their results.
- New Member Demographics: People who may have felt intimidated by gyms or discouraged by past attempts at weight loss are now seeking out fitness spaces to support their new lifestyle.
- Exercise Patterns: Some GLP-1 users ramp up their activity, while others may become less active due to rapid weight loss or concerns about muscle loss. This creates opportunities for gyms to offer tailored support.
The Business Opportunity: Why GLP-1s Matter for Your Gym
Let’s talk numbers. With more than one in ten adults in Australia and New Zealand now using GLP-1s, there’s a massive new market of potential members who need support beyond medication. These individuals are looking for:
- Sustainable results: They know medication alone isn’t enough for long-term health.
- Strength and muscle retention: Rapid weight loss can mean muscle loss—unless they’re strength training.
- Community and accountability: Many are new to the gym environment and crave support.
For gym owners, this is a golden opportunity to grow your membership, diversify your offerings, and position your club as a leader in holistic health.
How to Attract and Retain GLP-1 Users
So how can you make your gym the obvious choice for GLP-1 users? Here are some practical strategies:
1. Create GLP-1 Friendly Programs
Design exercise programs that cater to the unique needs of GLP-1 users. Focus on:
- Strength training: To help preserve muscle mass during weight loss.
- Low-impact options: Like swimming, cycling, or Pilates for those new to exercise or experiencing joint discomfort.
- Progress tracking: Offer regular body composition assessments, not just weight, to help members see their progress beyond the scale.
2. Educate Your Team
Make sure your trainers and staff understand what GLP-1s are, how they work, and the challenges users might face. Consider professional development sessions or inviting local healthcare professionals for in-house training.
3. Partner With Healthcare Providers
Build relationships with local GPs, dietitians, and obesity clinics. Let them know your gym is a safe, supportive space for their patients on GLP-1s. Consider offering referral incentives or joint wellness workshops.
4. Foster a Supportive Community
Create a welcoming environment for new members who might feel nervous about joining a gym. Host support groups, Q&A sessions, or workshops on topics like nutrition, mindset, and sustainable fitness.
5. Market to the Right Audience
Use targeted keywords and messaging in your digital marketing to reach GLP-1 users. Highlight your expertise in supporting weight loss journeys and your commitment to holistic health.
SEO Strategy: The Keywords That Matter
To make sure your gym’s blog and website are found by the right people, weave these high-impact keywords naturally throughout your content:
| Keyword | Search Volume | Competition |
|---|---|---|
| gyms near me | 2000 | high |
| gym membership | 1500 | high |
| GLP-1 weight loss | 1200 | medium |
| fitness centre Australia | 1100 | medium |
| weight loss drugs Australia | 900 | high |
| fitness programs for weight loss | 800 | medium |
| weight loss medication NZ | 700 | medium |
| wellness programs in Sydney | 600 | medium |
| exercise programs for GLP-1 users | 150 | low |
| strength training after weight loss drugs | 120 | low |
| GLP-1 friendly gym | 100 | low |
| personal trainers for GLP-1 paitents | 90 | low |
| GLP-1 support group gym | 80 | low |
Mix these keywords into your blog titles, headings, and meta descriptions, but always keep the writing natural and reader-friendly.
Practical Tips for Gym Owners in Australia & New Zealand
Ready to get started? Here’s your action plan:
- Update your website: Add a dedicated page or blog post about your gym’s support for GLP-1 users. Use the keywords above.
- Promote on social media: Share member stories, behind-the-scenes content, and how-to tutorials tailored for those on a weight loss journey.
- Host events: Run open days, fitness challenges, or wellness workshops specifically for GLP-1 users and those interested in sustainable weight loss.
- Encourage member referrals: Happy members are your best advocates. Offer incentives for referrals, especially from those who’ve seen success with GLP-1s and your gym.
Real Stories: Member Success and Community Impact
Nothing sells your gym like real results. Share the journeys of members who’ve combined GLP-1s with your fitness programs to achieve lasting health. Use before-and-after photos, video testimonials, and interviews. Not only does this inspire others, but it also builds trust and credibility.
The Wrap-Up: Be the Gym That Supports Every Step
GLP-1s aren’t a fad—they’re here to stay, and they’re reshaping the fitness landscape in Australia and New Zealand. By understanding the needs of this growing community and adapting your offerings, your gym can become a beacon of support, results, and community.
So, whether you’re looking to boost gym membership, launch new fitness programs for weight loss, or simply make your club a more welcoming space, now’s the time to act. Embrace the GLP-1 revolution, and watch your gym and your members thrive.
Want more tips on growing your gym and supporting your members? Check out the rest of the Xplor Gym blog for inspiration, actionable advice, and the latest industry news!
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by Xplor
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First published: 05 June 2025
Written by: Xplor