Growth
From Trial to Lifetime Member: How to Convert Casual Visitors into Loyal Clients
First impressions count! Learn how to turn a trial visit into a long-term gym membership with proven conversion strategies.
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Xplor Gym Blog
Engagement
Member Communication: Strategies to Engage and Retain Members
Strong communication is the key to a thriving gym community. Learn how to engage members, boost retention, and build lasting connections with smart strategies and the right tools.
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Marketing
Fitness Podcast Topics To Transform Your Gym’s Marketing
Podcasts are a game-changer for gym marketing – Discover what makes a good podcast & topics to get listeners hooked now!
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Marketing
Gym branding: The secret to a powerful fitness business
Get branding right and you’ll create strong member experiences powering growth and inspiring loyalty.
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Marketing
23 best gym promotions for business growth in 2025
Find out what it takes to run a successful gym promotion. And get ideas to fill your marketing calendar all year round.
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Marketing
Top Content Creation Tactics for Gyms
Find out how to create top-shelf content for your gym to attract new members, boost your social media presence and get more eyes on your brand
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Marketing
Target your marketing to net more gym members
Learn how targeted marketing can grow your gym by keeping current members engaged while drawing in new ones.
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Marketing
Boost Your Gym’s Growth with Digital Marketing
Pump up your gym’s online presence with digital marketing. Find out how to promote your gym 24/7 (even when you’re sleeping!).
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Management
Gym membership price matters: what’s the average cost of a gym membership?
Understand average membership prices, how much big chains charge, and how to price membership packages.
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Growth
33 gym marketing ideas for 2025
Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.
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Management
24 insights for 24, and what to expect in 25
The fitness industry is evolving fast—stay ahead with 24 insights from 2024 shared by Xplor Gym’s General Manager, Michelle Furniss, at the Beyond Activ APAC Festival.
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Management
Keeping Your Gym’s Data Safe: Why Security Matters
Protecting your gym’s data isn’t just about avoiding breaches; it’s about building trust and ensuring your gym operates smoothly and securely.
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Management
15 winning fitness business ideas for 2025
People love new! So, breathe new life into your club with 15 fitness business ideas that you need to know about.
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