Growth
From Trial to Lifetime Member: How to Convert Casual Visitors into Loyal Clients
First impressions count! Learn how to turn a trial visit into a long-term gym membership with proven conversion strategies.
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Xplor Gym Blog
Engagement
Time to rethink & rebrand the gym induction?
Inductions are an important part of your new member journey. How effective are inductions? Do members actually want one?
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Engagement
31 Gym challenges to engage members
Gym challenges are a simple and surprisingly effective way to motivate members. Here’s everything you need to know about running ….
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Management
Gym contracts: Fit for today?
Gym contracts have been a hot topic of discussion as the fitness industry has grown and matured. In this article, ….
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Retention
5 reasons why members quit the gym & how to cut cancels
‘Why do my members quit the gym?’ This is a common question for gym owners and operators. And the answer ….
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Marketing
Gym advertising: Inspiration and advice to get you started
Everything you need to know about making gym advertising a part of your marketing strategy. With 10 of the most ….
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New clubs
Commercial gym equipment – everything your club needs
What you choose to kit your gym out with – your commercial gym equipment – matters. Choose the right types ….
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Growth
5 signs it’s time to switch gym management software
If any of these 5 signs sound familiar, it’s time to switch gym management software. While change can be daunting, ….
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Retention
Gym member loyalty matters more than satisfaction – here’s why…
It’s easy to assume that if you’re measuring satisfaction, you’re also measuring gym member loyalty. Yet, satisfied members are not ….
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Engagement
Keep your members keen: 4 easy ways to make them stick
If you want your gym business to become even more successful in 2024, it’s vital that you keep your members ….
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Growth
Create a gym membership offer to win members
If you want to capitalise on the seasonal health and fitness kick that engulfs the population in January, the end of ….
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Management
How to build a highly effective team in your gym
Your team can make or break the success of your gym business. You rely on their support, so your team ….
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Management
How to use your gym membership data to set relevant goals
The secret to a successful 2023 for your gym business – just like any other year – is having a ….
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