Brand Loyalty with On Demand

In March 2020, the world went into a lockdown that forced gyms across the globe to close their doors to members indefinitely. In an instant, gym-goers lost their access to familiar routines and fitness professionals faced the unprecedented challenge of finding a way to allow their members to continue their exercise habits.

A wave of worry washed over the fitness industry: how do we keep members engaged to continue to exercise with us, so that they don’t cancel their membership? 

Driving brand loyalty through a more connected fitness experience

On Demand can boost engagement and, when combined with a branded fitness app, can preserve brand loyalty long after exercisers have left the gym floor.