Engagement
GLP-1s: What the Weight Loss Revolution Means for Gyms in New Zealand
Discover how GLP-1 meds are changing fitness. What gym owners need to know to support this fast-growing market.
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Taylor Maich
ANZ Director of Strategic Accounts Gym
Tayler is the ANZ Director of Strategic Accounts for the Gym team, where she’s focused on driving growth through innovative software and building strong, lasting partnerships with our customers.
With over 19 years of experience in the health and fitness industry, Tayler is passionate about using software to help businesses succeed and thrive. Her deep knowledge of the industry and commitment to supporting clients make her a true asset to the team and her customers.
When she’s not working, Tayler loves staying active with Reformer Pilates, hiking, and stand-up paddle boarding. She also enjoys spending time with her furry friends as a dedicated dog-sitter.
Articles by Taylor Maich
Management
How Your Gym Staff Influence Member Loyalty
Discover how your gym staff shape member loyalty and why front-desk interactions matter more than you think.
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Growth
Direct Debits for Gyms
Direct Debits are an efficient, reliable way to collect membership payments. Find out how to succeed with Direct Debits.
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Engagement
Strategies To Boost Gym Member Engagement This Winter
Keep members engaged, boost retention and enhance the member during the colder winter months.
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Management
How to Modernise Your Gym Without Breaking the Bank
Modernise your gym on a budget with smart, practical upgrades that boost member experience and streamline operations.
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Growth
From Trial to Lifetime Member: How to Convert Casual Visitors into Loyal Clients
First impressions count! Learn how to turn a trial visit into a long-term gym membership with proven conversion strategies.
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Engagement
Why Member Habits Change with the Seasons (and How to Adapt)
Discover how seasons impact gym member habits and retention, and learn strategies to keep members engaged year-round.
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Retention
Why First Impressions Matter – The Critical Role of Onboarding
First impressions are everything. A strong onboarding process sets the foundation for long-term member retention, engagement, and satisfaction. Discover how to create a gym onboarding process that keeps members coming back.
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Retention
The importance of member retention for gyms
Never underestimate the importance of member retention for your gyms and fitness clubs. Discover how to boost engagement, reduce churn, and increase profitability.
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Marketing
5 Easy Ways to Optimise Your Gym’s Website for More Traffic & Members
Learn how to boost your gym’s website traffic and sign-ups with these 5 simple optimisation tips—no tech skills needed!
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Marketing
Using Gym Analytics to Make Data-Driven Marketing Decisions
Data is a powerful tool that every gym owner can use to make smarter decisions. By analysing key metrics, you can tailor your marketing efforts to reach the right people and grow your business.
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Engagement
Personalised Customer Experience: Create Memorable Moments for Gym Members
Create meaningful gym experiences with personalisation! Discover how tailored interactions can boost loyalty, retention & growth.
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