Toni Rennie
Marketing Director - Xplor Gym ANZ
Toni Rennie is the Marketing Director for Xplor Gym in Australia and New Zealand, leading all things brand, content, and lead generation across the region. With over a decade of experience in marketing, she’s focused on helping gym owners discover smarter, simpler software that supports growth, strengthens member engagement, and brings their business goals to life.
Toni’s passionate about helping people cut through the noise to find solutions that genuinely make a difference. And while she loves a solid marketing plan, she loves her two rescue dogs, Bronny and Emjay, even more (seriously – we suspect even more than her children).
Outside of work, you’ll likely find Toni in the kitchen baking up a storm, enjoying time with her two boys, or secretly planning her next excuse to avoid leaving the dogs behind again.
Articles by Toni Rennie
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22 November 2023
Time to rethink & rebrand the gym induction?
by Toni Rennie
Inductions are an important part of your new member journey. How effective are inductions? Do members actually want one?
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08 November 2023
31 Gym challenges to engage members
by Toni Rennie
Gym challenges are a simple and surprisingly effective way to motivate members. Here’s everything you need to know about running ….
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11 September 2023
Gym contracts: Fit for today?
by Toni Rennie
Gym contracts have been a hot topic of discussion as the fitness industry has grown and matured. In this article, ….
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Gym advertising: Inspiration and advice to get you started
by Toni Rennie
Everything you need to know about making gym advertising a part of your marketing strategy. With 10 of the most ….
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06 March 2023
Gym member loyalty matters more than satisfaction – here’s why…
by Toni Rennie
It’s easy to assume that if you’re measuring satisfaction, you’re also measuring gym member loyalty. Yet, satisfied members are not ….
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12 December 2022
Keep your members keen: 4 easy ways to make them stick
by Toni Rennie
If you want your gym business to become even more successful in 2024, it’s vital that you keep your members ….
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30 November 2022
Create a gym membership offer to win members
by Toni Rennie
If you want to capitalise on the seasonal health and fitness kick that engulfs the population in January, the end of ….
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24 October 2022
How to build a highly effective team in your gym
by Toni Rennie
Your team can make or break the success of your gym business. You rely on their support, so your team ….
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17 October 2022
How to use your gym membership data to set relevant goals
by Toni Rennie
The secret to a successful 2023 for your gym business – just like any other year – is having a ….
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10 October 2022
The top 5 fitness business KPIs you need to track
by Toni Rennie
If you want to succeed in 2024, you need to know what that success looks like. Success is individual, so ….
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20 September 2022
Beyond the sweat: extra activities your gym members want to see
by Toni Rennie
Your members want to do much more than work out at the gym. While working up a sweat and getting ….
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12 September 2022
Gym business growth: become more than a gym
by Toni Rennie
When does a gym become more than a gym? If you want your gym business to grow, you focus on ….
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