Toni Rennie
Marketing Director - Xplor Gym ANZ
Toni Rennie is the Marketing Director for Xplor Gym in Australia and New Zealand, leading all things brand, content, and lead generation across the region. With over a decade of experience in marketing, she’s focused on helping gym owners discover smarter, simpler software that supports growth, strengthens member engagement, and brings their business goals to life.
Toni’s passionate about helping people cut through the noise to find solutions that genuinely make a difference. And while she loves a solid marketing plan, she loves her two rescue dogs, Bronny and Emjay, even more (seriously – we suspect even more than her children).
Outside of work, you’ll likely find Toni in the kitchen baking up a storm, enjoying time with her two boys, or secretly planning her next excuse to avoid leaving the dogs behind again.
Articles by Toni Rennie
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27 August 2022
7 best practices to price & position your memberships effectively
by Toni Rennie
Pricing and positioning your memberships effectively is the key to a healthy member base and a successful gym business. There ….
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Use data to personalise your gym members’ experience
by Toni Rennie
We’re living in an experience economy. Personalised experiences tailored to meet exact customer fit. From finance to entertainment, to education, ….
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Connecting with members: how to use wearable tech in your gym
by Toni Rennie
The wearable technology trend has been steadily growing for several years, but the Covid-19 pandemic saw an explosion in popularity. ….
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What should a “smart” gym look like?
by Toni Rennie
Smart technology is everywhere. We use smart devices every day to live smart, connected lives – smartphones, smart cars, even ….
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The three areas every member wants gyms to prioritise
by Toni Rennie
Appealing to and attracting new prospects is a constant challenge for gym operators and owners. There are so many marketing ….
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Can your gym appeal to all ages?
by Toni Rennie
When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try ….
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6 features & facilities to help your gym stand out
by Toni Rennie
Gyms are bouncing back post-pandemic. Members are returning, new membership applications are surging and competition is becoming fiercer than ever. ….
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Are your members changing how they work out?
by Toni Rennie
COVID-19 has brought about lots of changes in the way we all work out, from the explosion of online classes ….
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Are you gamifying fitness and workouts in your club?
by Toni Rennie
There’s no denying the impact of gamification on the health and fitness sector in recent years. From the introduction of ….
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28 February 2022
10 ways to boost your gym’s short-term cash flow
by Toni Rennie
You want to keep investing in your gym, but to do that, you need a healthy cash flow. You need ….
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14 February 2022
How do you control access to your gym?
by Toni Rennie
Some issues are constantly front-of-mind for gym owners. There’s everything that goes into getting a member to your front door ….
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04 February 2022
Is it time to rethink how you communicate with your members?
by Toni Rennie
When it comes to how the majority of gyms communicate with their members, there’s a tendency to err on the ….
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